𝓦𝓲𝓵𝓵 𝓑𝓪𝓴𝓮𝓻

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│ > will@willbaker.info                                                       │
│ > www.willbaker.info                                                        │
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𝓞𝓿𝓮𝓻𝓿𝓲𝓮𝔀

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│ I am a highly experienced multidisciplinary designer looking to join a      │
│ tech-forward company in a Senior Product Designer role. I am passionate     │
│ about finding simple, elegant solutions to complex problems and providing   │
│ people with empowering tools and services that address real needs. After    │
│ years of working independently, I am looking forward to returning to close  │
│ collaboration with a talented team.                                         │
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𝓔𝔁𝓹𝓮𝓻𝓲𝓮𝓷𝓬𝓮

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│ Designer & Art Director, Freelance                      ┆ 01/2016 – Present │
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│ Operating as a one-person design and branding studio, I work with startups, │
│ agencies, and Fortune 500s alike to conceive, launch, and iterate on        │
│ branded digital experiences in a wide variety of industries, from           │
│ entertainment to finance.                                                   │
├╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┤
│ > Manage the entire design process from initial whiteboarding to the first  │
│   release of best-in-class digital products, from a 100,000+ SKU inventory  │
│   management system for a luxury jewelry retailer to a university student   │
│   health center's appointment-booking flow and knowledge database.          │
│                                                                             │
│ > Research and understand each new project’s unique challenges, goals,      │
│   users, and markets to make informed decisions and predictions, and to     │
│   respond quickly when conditions change or things don’t go according to    │
│   plan.                                                                     │
│                                                                             │
│ > Work agilely by embedding my practice into larger project teams or        │
│   running my own process independently, depending on the client's company   │
│   culture, availability, and shifting priorities.                           │
│                                                                             │
│ > Champion close collaboration between design and development efforts to    │
│   ensure product specs are satisfied in both form and function.             │
│                                                                             │
│ > Clients include: Book of the Month, Covergirl, IPG, NYU, Sidecho Records, │
│   Siegel + Gale, Thinkful, Wells Fargo, and more.                           │
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╭─────────────────────────────────────────────────────────┬───────────────────╮
│ Creative Director, Keaton Row                           ┆ 01/2015 – 01/2016 │
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│ As the first creative lead at this fashion-tech startup, I helped guide the │
│ company through a complete brand, product, and service redesign to  build a │
│ luxury women's personal styling service with a "buy less, but better"       │
│ approach to shopping on web and mobile.                                     │
├╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┤
│ > Designed an integrated "style timeline" where clients could chat with     │
│   their stylists, browse personalized lookbooks, and shop our boutique.     │
│                                                                             │
│ > Designed a luxury fashion marketplace that presented curated merchandise  │
│   from Saks, Shopbop, and other retailers alongside our seasonal in-house   │
│   inventory.                                                                │
│                                                                             │
│ > Designed and launched numerous additional platform features, including    │
│   admin and stylist tools, lifecycle communications, and an aggregated      │
│   merchandising system.                                                     │
│                                                                             │
│ > Conceived, directed, and launched multichannel editorial and marketing    │
│   campaigns for our style timeline, social media, and industry press.       │
│                                                                             │
│ > Built and managed a multidisciplinary creative team of designers,         │
│   photographers, marketers, and merchandisers.                              │
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│ Art Director, Trumaker                                  ┆ 03/2013 – 09/2014 │
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│ As the first creative lead at this fashion-tech startup, I designed the     │
│ brand and digital experience from scratch to help men get made-to-measure   │
│ clothing without the cost or friction of traditional tailoring.             │
├╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┤
│ > Designed an all-in-one mobile app that replaced the cumbersome stylist    │
│   appointment kit of measuring tapes, swatch books, and order forms.        │
│                                                                             │
│ > Designed a proprietary ecommerce platform that enabled clients to design  │
│   their own custom clothing and shop personalized recommendations.          │
│                                                                             │
│ > Designed a robust direct sales dashboard with a CRM, gameified sales      │
│   goals, and multiple tiers of user permissions.                            │
│                                                                             │
│ > Helped conceive, direct, and launch editorial and marketing campaigns,    │
│   pop-up shops, and charity fund-raisers.                                   │
│                                                                             │
│ > Helped build and manage a multidisciplinary creative team of designers,   │
│   photographers, marketers, and developers.                                 │
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│ Lead Designer, Envision Strategies                      ┆ 01/2012 – 03/2013 │
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│ Working directly with the executive team, I revised and updated the food    │
│ service consultancy’s existing brand identity and developed digital and     │
│ print design systems for future correspondence and marketing.               │
├╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┤
│ > Created versatile and accessible design and template systems that enabled │
│   anyone in the company to generate, publish, and present high-quality key  │
│   brand touchpoints, marketing materials, and project deliverables without  │
│   any design or layout experience.                                          │
│                                                                             │
│ > Iterated on and amended the systems to accommodate the team’s evolving    │
│   needs as it expanded its clientele from top-tier universities to global   │
│   corporations like Microsoft, Google, and Nike.                            │
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│ Lead Designer, MusicFloss                               ┆ 10/2009 – 01/2012 │
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│ As the first in-house designer at this bootstrapped startup, I built on top │
│ of the simple music-focused social network to create a platform for         │
│ independent musicians to easily make their own websites and mobile apps     │
│ without knowing how to code.                                                │
├╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌╌┤
│ > Designed a flexible WYSIWYG website-builder, template library, and CMS    │
│   that enabled artists to create their own digital and physical merch       │
│   storefronts, blogs, tour listings, and more.                              │
│                                                                             │
│ > Designed a template-based mobile app-builder that enabled artists to      │
│   bring all their web sales and content to the nascent iOS ecosystem.       │
│                                                                             │
│ > Designed and illustrated a robust tutorial and documentation library to   │
│   support our web and mobile offerings for both artists and fans.           │
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𝓢𝓴𝓲𝓵𝓵𝓼

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│ Product Design                       │   Visual Design                      │
├──────────────────────────────────────┼──────────────────────────────────────┤
│ > User Interface Design              │ > Visual Identity Design             │
│ > User Experience Design             │ > Graphic Design                     │
│ > Information Architecture           │ > Art Direction                      │
│ > User Research                      │ > Brand Development                  │
├──────────────────────────────────────┼──────────────────────────────────────╯
│   Other Skills                       │
├──────────────────────────────────────┤
│ > Illustration                       │
│ > Service Design                     │
│ > Copywriting                        │
│ > HTML & CSS                         │
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𝓔𝓭𝓾𝓬𝓪𝓽𝓲𝓸𝓷

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│ BA in Literary Studies, The New School                               ┆ 2011 │
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